I work across performance, creative and content — not as separate things, but as one.

I've moved across platform ads, video production, creative strategy and content — not by planning it, but by following what each stage couldn't explain on its own. That's built a way of seeing the whole operation at once — and knowing where to push.

0+Years Experience
Meta Ads & Google Ads
Creative Production & Strategy
Suman Saha

Suman Saha

The person between the data and the creative

If you're looking for someone who lives purely in the ad account or purely in the creative brief — I'm probably not that person. But if you need someone who understands both sides well enough to make them work together — that's exactly where I operate.

5+ years across Meta and Google. Hands on video production and content strategy. And enough experience running campaigns and managing creative output simultaneously to know that the best results come when neither side works in isolation.

Get in Touch
Performance & Creative

Meta Ads Manager·Google Ads·Google Analytics·Adobe Premiere Pro·DaVinci Resolve·After Effects·Canva·CapCut·Notion

AI Tools

Claude AI·ElevenLabs·HeyGen·Higgsfield·n8n

Want the full picture?

This site shows how I think. If you want to see the full timeline — roles, experiences and the structured breakdown — the CV has it all.

Download My CV

Skills & How I Think About Them

Five areas. One way of thinking about all of them.

How I ended up here

There was no plan. But there was always a direction.

I started in the ad platforms and kept moving toward whatever the work couldn't explain on its own — creative, content, production, strategy. Each thing I learned made the previous thing make more sense.

That's still how I move.

There's more to it →

Performance Marketing

Most people optimise inside the ad account. I start from what happens after the click — drop-offs, conversion rates, attribution gaps. I've set up tracking across Meta Pixel, Conversion API, GA4 and GTM. Because bad data doesn't just mislead you — it costs you.

Online Ads — Meta & Google

As platform algorithms get smarter at finding the right audience, the variable that actually separates results is what you're saying to them. I've run full-funnel campaigns across Meta and Google — hooks, messaging, formats — tested with intention, so you actually learn something from the spend.

Creative Strategy

Before spending money to find out if something works, I want to build a case for why it should. Funnel stage, platform behaviour, audience state of mind — turned into a brief the creative team can actually use. Format, pacing, message, hook — nothing left vague.

Post Production Management

Good creative doesn't fall apart in execution — it falls apart in the handoff. I work between the client and the production team — editors, designers, motion designers — making sure the brief is clear, the workflow is moving, and the feedback is specific enough to act on.

Video Content & Editing

I've shot and edited across Premiere Pro, DaVinci Resolve and After Effects. Pacing, hook structure, cut timing, visual framing — these aren't style choices. They affect watch time, completion rate, and whether the content does its job. I came to video through photography — the eye was already there. The editing gave it motion.

How I've Worked So Far

Different setups. The same way of thinking. The detailed breakdown is in my CV.

Employee

Learning how structure actually makes you better.

I started my career inside organisations — learning how campaigns actually get built, how client relationships actually work, and how decisions get made when there are processes and people around you. From early-stage paid campaigns to managing Meta and Google accounts for eCommerce and EdTech clients, these years gave me the fundamentals. Not just the technical side — but the discipline of working within a team, coordinating across departments, and delivering consistently without owning the whole picture.

  • Built the foundation across paid media, tracking and campaign execution
  • Learned to coordinate across teams and manage multiple client accounts simultaneously
  • Understood how decisions get made — and why process matters more than most people think

How I Show Up

I'm an AI-driven generalist in an AI-driven world. Here's what that actually means in practice.

01

Performance and creative. Not separate conversations.

02

AI is my assistant. The thinking is mine.

03

Delivered isn't the finish line.

A Bit About Where I Come From

I studied Bengali Language and Literature at Jadavpur University. Not the most obvious starting point for a career in performance marketing — but that background shaped something fundamental in how I think. Language, narrative, why certain messages land and others don't — these aren't soft skills for me. They're the foundation everything else is built on.

I'm also a photographer by passion. The eye for framing, composition and light was always there — long before I knew it would become useful in creative strategy and video production. Some things develop by plan. Most of the important ones don't.

What has stayed consistent through everything is the curiosity. I don't settle into a comfort zone for long. I'm constantly learning, constantly testing, constantly looking for what the next stage can explain that the current one can't. Right now that means working with AI every single day — not as a shortcut, but as a genuine part of how I think, plan and execute. It has made me faster, more productive and more capable without making the work feel less human.

If you're looking for someone who can take care of your creatives and your ads — someone who understands both sides, stays on top of what's changing, and genuinely cares about whether the work moves the needle — I'd love to talk.

I'm easy to reach.

Let's Talk on WhatsApp
Suman Saha